Article for "The Weekly Radio Magazine": (UK)
“Boiling Fish and Other Interests”
146 people were bitten last year in New York by rats.
I read this recently on Sky Travel. It's an interesting fact I'm sure you'll agree.
1,124 New Yorkers were bitten by OTHER New Yorkers last year in New York.
This is an equally interesting fact I read on the same channel. The two interesting facts when you know them both together somehow carry more weight don't you think? and are even more interesting for those of us who like this kind of thing. Why is that? Trivia. Let me talk to you about links, speech, the power of words, and the power of radio.....
Article for "Radio and Production Magazine":(USA)
"A Quick Guide to Radio Creativity. Number One."
If you're going to write a radio campaign, your first step should be to check out the lie of the land, and all you have to do is listen. You know how to listen don't you? All you do is sit back and let your ears do the rest. Believe me. You can close your eyes, but you can't close your ears. Know your surroundings.
It's the simplest thing in the modern world to listen to radio stations on-line. If you're up north and you're doing work for station down south, most have listen-live options so dip-in on their websites and listen.................................
WEB Articles for "Suite 101. com." Canadian based coy, with offices in Berlin, Madrid & Paris and 17 million readers monthly.
"Why Advertisers Use Radio."
Commercial Radio in both the USA and the UK promote their industry as a medium to sell products and build brands, but can you do both with the medium?
There is a myriad of facts, figures and seemingly convincing arguments from the radio industry’s marketing bodies on both sides of the Atlantic why businesses should spend their increasingly hard pressed advertising budgets on radio. Are the reasons they give to advertise on radio and use up their clients’ ever more stretched promotional pound or dollar on radio justified?
"Marketing Radio in the United Kingdom."
The Radio Advertising Bureau in Britain is funded entirely by the country’s commercial radio industry and their aims are “to encourage advertisers and agencies to consider radio more often as part of their communications solutions,” as well as promoting the medium as a whole and to see its use as a more effective and creative medium. In promoting radio in this way the RAB have identified a number of reasons why advertisers should use radio.
Dan McCurdy
Web & Mag Articles